‘Terrorist attack’ on high-end hotel turns out to be massive PR stunt

‘Terrorist attack’ on high-end hotel turns out to be massive PR stunt

‘Terrorist attack’ on high-end hotel turns out to be massive PR stunt

Guests at Cannes were scared by a ‘terrorist attack’ – that turned out to be an idiotic ill-judged PR stunt.
A French internet start-up was behind the gimmick, which saw masked men storm Hotel du Cap, a high-end hotel favoured by Hollywood celebrities.

As they approached, guests ducked and cowered in fear thinking they were being attacked by terrorists.
A spokesman for France’s National Police said: ‘It was not a terrorist attack. It was a communication effort and publicity for an internet site.’

Picture Shows: General View, GV May 13, 2016 Publicity stunt ‘terror attack’ frightens guests at Hotel Du Cap Eden Roc in Antibes, France. A French internet company reportedly employed six men in military uniforms to stage a mock attack on the luxury hotel.

Picture Shows: General View, GV May 13, 2016 Publicity stunt 'terror attack' frightens guests at Hotel Du Cap Eden Roc in Antibes, France. A French internet company reportedly employed six men in military uniforms to stage a mock attack on the luxury hotel.

The boat was also flying a black flag (Picture: FameFlynet)

And a hotel spokesman told the Hollywood Reporter it was ‘just a bad joke. A really bad one’.

One guest said: ‘We were caught off guard. And then someone screamed and people jumped out of their chairs and started moving quickly to the swimming pool area.
‘It was pretty scary. The fact that the men appeared to be dressed like an Isis-like militia group was quite shocking.’
The company behind the stunt, Oraxy, is apparently like ‘eBay but for the one per cent’.

Credits: http://metro.co.uk/2016/05/14/terrorist-attack-on-high-end-hotel-turns-out-to-be-massive-pr-stunt-5882364/

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